GEO Glossary
The vocabulary of ranking on generative engines. Terms explained the way you'd use them in a meeting.
Optimizing to be found and cited by generative engines like ChatGPT, Perplexity and Gemini — not just indexed by classic search engines.
Your site represented as nodes (pages) and edges (links plus affinity of meaning). It makes visible the real structure engines perceive.
A page that drives direct revenue (product, quote request, conversion). Its reachability inside the graph is critical.
A page with no incoming internal links: crawlers struggle to reach it and generative engines tend to ignore it.
How authority flows between a site's pages through internal links. It shapes which pages engines treat as important — and which ones get cited.
How an LLM splits a page into self-contained passages before deciding what to quote. Well-structured pages survive chunking; walls of text don't.
How easy a page is to extract and cite as a source in a generated answer. The real goal of GEO.
The number of clicks from the homepage to a page. Beyond level three, crawling thins out and citability drops.